“I don’t have much money but boy if I did I’d buy a big house where we both could live” – Elton John Bloggers aren’t the only ones struggling to find an answer to the paid content riddle. Musicians and their labels are also looking for new sources of revenue. And they have friends in […]
Archives for May 2009
The Field of Dreams call to action, “build it and they will come,” has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. “Build it and they will come and pay to get in,” has a much nicer ring to it for those seeking to build […]
David Armano makes really nice graphics to support his points. But what you are about to read is heresy to old schoolers. “The Big Idea” is still very much alive and well–but it’s less relevant than it’s ever been. Especially big ideas that start with a top down broadcast messages first. This is campaign thinking […]
To promote their new tennis racquet the “Speed,” HEAD has teamed up with Serbian tennis champ Novak Djokovic and Berlin-based agency Aimaq Rapp Stolle to create a new online video.
I had a bit of a personal stake in the Current TV TwitteRFP because I sent the tweet that got my agency on the first shortlist, as well as being a Current TV viewer and community member. So yes, it’s a little disappointing to see the final list sent by Jordan Kretchmer without Partners + […]
According to Financial Times, small businesses in the U.S. continue to spend on advertising, but media companies are missing the boat by not catering to this growing market segment. Spending on business to business media by companies employing more than 1,000 people will fall in total by 9.7 per cent this year, according to Outsell, […]
George Parker, you’ve been personally invited to next year’s “wank fest” a.k.a. leadership conference by 4As President, Nancy Hill. In a video running on AdAge, Hill says, “It’s been important to me that the 4As take our critics head on.” She continues, “To the incessantly negative adverbloggers out there, I realize it is your job […]
OMAHA–Yesterday morning when I woke, I heard an owl hooting it up outside my window. I can’t help but see the significance, as I was rising to attend my first Berkshire Hathaway shareholder’s meeting, along with 35,000 others seeking the sage advice of Warren Buffett, 78, and Berkshire Vice Chairman, Charlie Munger, 85. My mom […]
Thanks to Ad Chick for bringing this 90 second slice of racial harmony to my attention.
Ad Age is showing a preview of what’s to come from Starbucks and BBDO/New York. Clearly, Starbucks has McDonald’s and Dunkin’ Donuts in their rear view mirror. “We have more traditional mass marketers coming into the coffee category and trying to commoditize it,” Starbucks Chief Marketing Officer Terry Davenport said. “It’s just taking brewed coffee […]