A candy named Fling? No this isn't an April Fool's joke. It's a new product from Mars--its first new candy brand since Twix was introduced nearly 20 years ago. According to Ad Age, Mars' Fling will likely compete head to head with Hershey's Bliss, an updated, up-market Kiss, aimed squarely at women. Where Fling will not compete is Cannes, One Show and the rest. Camera angle trickery is the best BBDO/New York can do …
Heartland Humor
Union Bank, with branches in Nebraska and Kansas, went with the old "you can talk to us, we're your community bank" strategy, but thankfully the execution of that strategy by Swanson Russell is pretty fresh. I especially like the blogger character talking about his blog. That's funny. …
You May Be Standing In A Soup Line, But AT&T Is Investing In America
There's a new cause in America and the cause is us. We're bigger than all the NRAs, Greenpeaces, and PETAs combined. We're Americans and we need help. Which is why AT&T is Investing In America, with a little help from BBDO/New York. The telcom is putting billions of dollars into network infrastructure, creating high-tech jobs and investing in American's green technology. Which is great because I pay AT&T in the …
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Story Matters At AMC
According to The Wall Street Journal, AMC's cinematic vision for TV is now supported by a new tagline, "Story Matters Here," (although you wouldn't know it from the following clip). AMC--home to Mad Men, Breaking Bad and Broken Trail--is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work to do. "We don't have an audience, we have audiences," says Charlie Collier, AMC's …
How Dare They Package Air
Whole Paycheck has gone too far this time. Look what's on special today: Somebody better do something. …
Someone’s Going To Hell For This Award-Winning Scam Ad
Award show in the Middle East + Religious Imagery + Fake ad = Probably not a very good idea. From Campaign Magazine: The Dubai Lynx has removed all of FP7 Doha's winning work for Samsung from its website following a request by the Korean electronics company. The move has been made in response to the religious fall-out in Lebanon caused by an FP7 Doha ad featuring Jesus taking a photograph of a group of nuns with the …
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