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Wall Street Has A New Look. So Does Its Newspaper of Record.

The online version of The Wall Street Journal has a new look as of today, care of Sapient. "The redesign is a crucial moment in the e-evolution of The Wall Street Journal and Dow Jones," said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company. "We will be providing general readers with an easier-to-navigate selection of great reporting and fine writing, while our …

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Irish Eyes Won’t Be Smiling

If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland: The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products. They are calling for a complete ban on all promotion of alcohol. (Irish Psychiatrist) Dr Smyth also criticised self-regulation of …

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You Are What You Click

It looks as if the natural order of things on the Internet has been completely changed. From Yahoo News: Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru. Bill Tancer, a self-described "data geek," has analyzed information for over 10 million web users to conclude that we are, in fact, what we …

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It Takes Money To Make Money. Sadly, There Seems To Be A Shortage of Liquid Assets.

Like John McCain, I don't pretend to know much about economics; therefore, today's news from Wall Street is somewhat mystifying to me. In one of the most dramatic days in Wall Street’s history, Merrill Lynch agreed to sell itself on Sunday to Bank of America for roughly $50 billion to avert a deepening financial crisis, while another prominent securities firm, Lehman Brothers, filed for bankruptcy protection and …

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Companies Go Twittering

I use Twitter, but I don't quite know what to make of it. Some companies are using it to monitor what's being said about them. From BusinessWeek: It's not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message—known informally as a tweet—sent in frustration over a product or a service's performance can be read by hundreds or thousands of people. …

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Advertisers Still Want To Get Into The Super Bowl

...and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.'s Fox received about $2.7 million for 30 seconds, though one or two of the final slots went for about $3 million, according to media buyers. Of course, longtime …

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