Adpulp
Advertising News and Know-How
By David Burn
MySpace is now "open" for business. According to The Wall Street Journal, MySpace will formally launch the MySpace Developer Platform next Tuesday with a kickoff event and workshop at its new San Francisco office. The company said the program should result in innovations in how friends connect and communicate. MySpace already has informally allowed developers to create interactive applications known as "widgets." The …
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If there's two things I love, it's sweet n' salty kettle corn and challenger upstart brands with great stories. Combine those and you get LesserEvil Snacks. The packaging caught my eye at Fresh Market so I picked it up, and the writing on the box was great. As is the fun brand story on their website: Here at LesserEvil, we are all about the snacks. We love to eat them. Love to share them. Love to think up wild new …
Continue Reading about LesserEvil Takes On The Big Boys With A Great Story →
Steve Novick is a candidate for the U.S. Senate in Oregon. He was also born without a left arm. That doesn't seem to stop him much: Nice. …
Continue Reading about Finding The Right Hook For A Political Ad →
By David Burn
The fine folks at Zeus Jones in Minneapolis have put a nice slide together that reframes the debate around digital divides. …
By David Burn
Nina DiSesa, chairman of McCann Erickson, New York, and author of the new book, Seducing the Boys Club, says the ad world is still a sexist place. The most dramatic change in advertising since 1962 is that most of us have stopped smoking. She adds, "Forty years after women burned their bras to liberate their sex, only 2 percent of the Fortune 1000 CEOs are women. Two percent!" [via Adweek] …
Once again, we are headed toward Super Bowl Sunday. And once again, the two head coaches of the Giants and Patriots, who are leading their teams to the NFL's premier contest, have themselves never played a day of professional football. Is there a lesson in the advertising industry can learn from this? I think so. I first wrote about this in a Talent Zoo column from 2004. I got some nice compliments on it, so I …
By David Burn
According to The New York Times, Subway is suing Quiznos and iFilm, for running less than flattering content about their sandwiches. The spot shown above was the winning entry in a 2006 contest conducted by Quiznos. Its creators won $10,000, and their video was shown on VH1 and on a giant screen in Times Square on New Year’s Eve in 2006. …
Continue Reading about Quiznos Consumers Depict Subway in a “Disparaging Manner” →
By David Burn
Ad man Jerry Della Femina owns a restaurant and a free weekly newspaper in The Hamptons. According to Newsday, his newspaper is causing trouble for his restaurant. A recent column about Democratic presidential candidate Hillary Rodham Clinton in a free weekly owned by Hamptons luminary Jerry Della Femina so infuriated members of the East End Gay Organization that they canceled a fundraiser in Della Femina's …
Continue Reading about Della Femina Loses Diners Over Poor Taste In Editorial →
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