MySpace Invites Developers to the Social

MySpace is now “open” for business.
According to The Wall Street Journal, MySpace will formally launch the MySpace Developer Platform next Tuesday with a kickoff event and workshop at its new San Francisco office.
The company said the program should result in innovations in how friends connect and communicate.
MySpace already has informally allowed developers to create interactive applications known as “widgets.” The photo-sharing service Photobucket became so popular that MySpace’s parent company bought it for about $300 million.
By creating a formal developers program, MySpace plans to give programmers “deeper access” to the site and the ability to “build richer applications as part of it,” said Amit Kapur, 26, named Tuesday as MySpace’s chief operating officer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.