Finding The Right Hook For A Political Ad

Steve Novick is a candidate for the U.S. Senate in Oregon. He was also born without a left arm. That doesn’t seem to stop him much:




About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.