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Finding The Right Hook For A Political Ad

Steve Novick is a candidate for the U.S. Senate in Oregon. He was also born without a left arm. That doesn’t seem to stop him much:

Nice.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.