Random Culture bothers to explain QR Codes and I, for one, am thankful. QR codes are being used extensively in mobile marketing campaigns overseas, and are starting to make a breakthrough in the US. Quite simply, a QR code is a "matrix" bar code that was developed in Japan. The QR stands for "quick response", and is being used in marketing for mobile users to take a picture of the code or read the code with the …
Bid On A Millard Fillmore Soap-On-A-Rope
Yes, it was bound to happen. You can bid on your own Millard Fillmore Soap-On-A-Rope on eBay. Currently, this one is up to $47.00 with 3 days left to go. Kia missed out, I think. People want their Millard more than their Spectras, it seems. I bet most of these soaps will survive long after the Kias are in the junkyard. …
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Today In Twitterverse: Eco-Motorists For Change
David Weinbrger is a fellow at the Berkman Center for Internet and Society at Harvard Law School. …
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Opt-In Mobile Marketing Gets Through
Revol Perks, an opt-in mobile ad service from the regional cell provider, is returning some very nice click through rates. According to the program's technology provider, Mobile Posse, click throughs rank from 16.5% to nearly 22%, depending on category. Airline Travel as a category ranks highest, with 21.91%. Mobile Posse provides content that is "personal, target-able, measurable, ubiquitous and mobile." The …
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Pepsi To Take People For A Ride
The thing about out-of-home advertising is it can't be avoided. You can't click away or turn the page. So brands love it. Now, more than ever. According to Business Wire, Pepsi is entering a 10-year tenant/naming rights agreement with Meadowlands Xanadu--the most expensive mall project ever conceived--to create a 287-foot-tall “Pepsi Globe,” a.k.a. Ferris Wheel in northern New Jersey. “The Pepsi Globe will be an …
MasterCard To Award Priceless Prizes
When a brand like MasterCard, blessed with a legendary ad campaign wants to do a promotion, it better be good. By good, I mean something other than a trip to Disney World. Thankfully, MasterCard, with the help of McCann Erickson, has found a way to elevate the form with its new "Search" promotion. Sealed envelopes will be placed in April issues of Condé Nast books. Three of these envelopes will be grand prize …
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A Beer, Some Nachos and Highly Targeted “TV”
According to Ad Age, Molson-Coors and Diageo are pouring Canadian ad dollars into a fledgling video network that broadcasts directly to bars. The Bar Channel broadcasts programming via closed-circuit internet to subscriber bars. Bar Channel's offerings include short clips of bloopers, extreme sports, scantily clad women and other standard bar fare, set inside a rail that flashes local information, the bar's name and …
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Rate the ad: That’s Not a Real Breakfast.
Have you seen Denny's new ad with Tony Sirico, channeling his Sopranos persona Paulie "Walnuts," paying for a fast food breakfast with phony money? So, how would you rate that ad on a scale of 1 – 10? More importantly, what criteria did you use to arrive at your decision? I have my own list, but I'm really interested in what you all in the industry use. And let's not play the ROI card. Someone had to evaluate it …
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