According to ReadWriteWeb, MySpace officially opened its Application Gallery to all users this morning after launching it in public beta last March. Since March, over 1,000 applications have been approved and added to the gallery and there have been over 2.1 million application installs across the site. …
The Bloatosphere Has Lots of Room for Real Reporting
Journalists Marc Glaser and William Bastone discuss Barstone's site, The Smoking Gun and topics related, on NPR's MediaShift site. The Smoking Gun started 11 years ago as a side project for Village Voice organized-crime reporter William Bastone. It has since been sold to Time Warner, but its core mission and staff size hasn’t changed; it’s still three folks running the show, hunting down incriminating documents and …
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Not So Lovey Dovey
According to Greenpeace, Unilever is speeding up climate change by buying palm oil from companies busy destroying Indonesia's rainforests to make way for palm oil plantations. Unilever uses palm oil to make Dove soap and other products. …
Arby’s Eats Wendy’s Lunch
Los Angeles Times is on top of breaking news in QSR land. The owner of Arby's said today it is buying Wendy's International Inc. in an all-stock deal worth $2.34 billion that comes after the burger chain's board rejected at least two earlier offers by the company. Triarc Companies Inc., which is owned by billionaire investor Nelson Peltz, will pay about $26.78 per share for the company, which has about 87 million …
No Bees, No Pollen, No Fruit, No Insanely Delicious Ice Cream
It's important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign. For an overview of the environmental problem, see this 2007 New York Times article. …
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Just Turn Your Head…Uh…Cockeyed To The Left
And see if you can spot what's peculiar about this logo for the UK Office of Government And Commerce. …
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Wired Reaches For The Moon
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today. "The mission of this magazine is the same as it was in 1993 when it was founded," he told me. "We're NOT about technology -- we're about how technology is changing the world." He explained that Wired has two objectives for all of its stories: "Amaze us, and tell us …
Wonderful Discomfort
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz. Jan Jacobs, co-founder, Johannes Leonardo, had this to say: Leo and I started the company because we feel it's the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, …
