And see if you can spot what’s peculiar about this logo for the UK Office of Government And Commerce.
And see if you can spot what’s peculiar about this logo for the UK Office of Government And Commerce.
Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.
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Perverts…
and to think I never believed in subliminal advertising
This is fantastic…
I was in a client meeting yesterday and one of them said,”We don’t want to shoot our wad over this one product.”
It took every fiber of my being to not erupt with laughter. Yes, I am still 12, and no, I don’t want to grow up.
I’d go even further. Make what you want about what this says about me, buy my first impression was that it depicted a homosexual liaison; a ‘batsman’ stepping up to the plate and the ‘receiver’ assuming the position.
Really shaky ground for a government department to take – even in the best of times, the populace is quick to conclude it’s being (ahem) shafted.
Even better, this is what an official spokesperson for the OGC had to say on the subject;
“The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend”
True genius, there