Archives for June 2008

Ball of Brand Confusion

“Perfection of means and confusion of ends seem to characterize our age.” – Albert Einstein We are presently witnessing an unprecedented drive for perfection in the field of marketing. Each and every day a plethora of new emails, articles, case studies and blogs promise to help us optimize everything from search engine rankings and viral […]

Drink Up, Hillary

Hillary Clinton is known to knock back a cocktail or two. Now with her campaign debts to pay off, Svedka vodka is helping out: Now that she’s officially dropped out of the race, Svedka Vodka today will run a full-page ad in The New York Times offering a coupon that Clinton can redeem for a […]

West L.A. Fadeaway

Looking for a chateau Twenty one rooms but one will do I don’t want to buy it I just want to rent it for an hour or two – Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. “It’s not difficult to have a large office in L.A.,” said Andrew Robertson, […]

Make Your Own Vids. Sell Your Own Ads.

According to Ad Age, content producers and the world’s most popular video site are working together to become more successful. Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of […]

News Flash

We all know how important it is to have an ironic t-shirt or two. According to The New York Times, even CNN has this trend figured out. T-shirts as a buzz marketing tool for video were the idea of the Barbarian Group, an interactive advertising shop.

Drink Coca-Cola

In 1894, an industrious Coca-Cola syrup salesmen named James Couden put down his order pad and picked up a paintbrush to create the first-of-its-kind sign. Today, you can see this this “Main Street, USA” attraction at Young Brothers Pharmacy in the north Georgia town of Cartersville. According to Not Atlanta, 25 layers of paint were […]

What Do Women Want? Ad Men Don’t Know.

Visit Marketplace for the text version of this audio piece.

Pack Less. Weigh Less. Pay Less.

Here’s an argument for being a lightweight. Philadelphia’s Derrie-Air is charging customers based on a sliding scale. The more you weigh, the more you pay. After all, it takes more fuel—more energy—to get more weight from point A to point B. So we will charge passengers based on how much mass they add to the […]