Here’s an argument for being a lightweight.
Philadelphia’s Derrie-Air is charging customers based on a sliding scale. The more you weigh, the more you pay.
After all, it takes more fuel—more energy—to get more weight from point A to point B. So we will charge passengers based on how much mass they add to the plane. The heavier you and your luggage are, the more trees we’ll plant to make up for the trouble of flying you from place to place.
By the way, the Derrie-Air campaign is a fictitious advertising campaign created by Philadelphia Media Holdings to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens.
Philadelphia Media Holdings–the parent company for the Philadelphia Inquirer, Philadelphia Daily News and Philly.com–is run by former ad man, Brian Tierney.
