Louis Vuitton and Ogilvy Interactive won a Webby for their “Countless Journeys” site, which is also supported in print and TV. The video above is content from the site. Catherine Deneuve shares her Paris with us, seducing us into thinking we’ll need Louis Vuitton luggage when we arrive at Charles De Gaulle.
Archives for May 2008
Coolspotters is a new site that caters to the celebrity and brand obsessed. Pepsi is running ads under an exclusive argreement. Tech Crunch is saying nice things. And the firm’s CEO is blogging. Coolspotters is new. The launch is beta. Features will come and go, parts of the site will change – all of which […]
According to Ad Age, “On the Road Again … Spain,” a new show from PBS starring Gwyneth Paltrow, Mario Batali, New York Times food critic Mark Bittman and Spanish actress/singer Claudia Bassols, will be sponsored by Chipotle Mexican Grill. The deal marks Chipolte’s maiden voyage into TV. Jim Adams, the chain’s exec VP-marketing, said it […]
MoveOn.org is sponsoring Obama in 30 Seconds, a contest for its members. I’m not sure I totally buy the implied message or ending of this (and I’m an Obama supporter), but I really like this spot: Very, very clever.
According to The New York Times, MTV is having a lot of success with “podbusting,” sponsored content that is almost indistinguishable from the entertainment programming. “The results are amazing,” Hank Close, the president for sales at MTV Networks, said. “In many of these messages we’re seeing 100 percent retention.” “We are increasingly being asked by […]
Over at Nerve.com, you can dive into The 50 Greatest Commercial Parodies of All Time. Granted, most of them are from Saturday Night Live, but there are some others, too. What’s your favorite?
Earlier today, Valleywag reported that participation in Facebook’s developer forum is down, most likely due to Facebook’s new restrictions on Facebook-application spam. Valleywag praised these new rules, saying Facebook won’t miss its lousiest apps. Now an executive from a major, well-funded widgetmaker says: Your post misses the point. FB’s valuation is driven by the perception […]
Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer. I am not for sale. Is not everything for sale? Does not everyone have their price? I have a job yet no company owns my soul. I am […]
David Burn is the editor of AdPulp, and a writer with a plethora of caustic tales to tell.
Adam Werbach is the global CEO of Saatchi & Saatchi S. He formerly served as national president of the Sierra Club. Here are some words he wrote for Ad Age: Consumers are resisting the proliferation of “green” communications and products being pushed at them from all directions. The recent Cone/Boston College survey showed that more […]