You’d think that smaller TV audiences would lead to falling ad prices, right? Not so, according to this story in the New York Post: Although it seems counterintuitive, it’s the law of supply and demand. As the TV audience shrinks, advertisers have to buy more ads to reach their target number of viewers. But that […]
Archives for December 2007
This brings back memories of WOR, which was on my Atlanta cable system in the 80’s.
Quarterlife, the new series from Marshall Herskovitz and Edward Zwick, is far from racking up impressive broadcast-style numbers on MySpace and YouTube, which leads The New York Times to question. The low traffic numbers are significant because the series has been touted as the first television-quality production for the Web, as well as the first […]
This Ain’t No Disco is one of the more interesting entries in the new in ’07 ad blog category. Here’s some copy from their About page: It’s a well known fact that some agencies spend huge chunks of their hard earned money turning lifeless commercial spaces into bastions of creativity. These interiors provide insight as […]
‘Tis the season for year-end lists of every variety. Time Magazine has 50 such lists, one of which–Top 10 websites–I’d like to take a closer look at. 1. Lemonade.com 2. AskSunday.com 3. Wink.com 4. TechPresident.com 5. GoodReads.com 6. MenuPages.com 7. DontForgetYourToothbrush.com 8. VolunteerMatch.com 9. Fatsecret.com 10. Indeed.com It’s pretty easy to see the common thread […]
According to The New York Times, real estate tycoon, Samuel Zell, is shaking things up at The Tribune Company. After completing an $8.2 billion deal on Thursday that makes the media company a privately held operation, Zell made himself chief executive, announced a new set of directors and managers, and declared that the troubled company […]
Sorry for all the bad puns, but hey, a bad brand deserves bad puns. I wrote back in March about Circuit City’s decision to fire 3000 employees, the ones who were the most knowledgeable on the sales floor. Of course, at the time, it was a way to make Wall Street happy by lowering costs […]