The New Oxygen of the Internet

BusinessWeek has a new video program called Digital Dish. Fred Wilson, aka “A VC,” stopped by for a chat, which turned to soc nets and how some of them are bound to falter, if not disappear from the web altogether.
Here’s Wilson’s response to that charge…
“I think that you’re missing one thing, which is that the web itself is becoming social. And the large social networks—whether it be MySpace or Facebook, Bebo, Meebo, Friendster even—will have a second life as providers of this social graph, data, into web services that are built on top of them. Social networking is a piece of every website that’s out there. There will be social networking on, provided through Facebook. Social networking is an infrastructure.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.