Time for Year-End Lists

‘Tis the season for year-end lists of every variety. Time Magazine has 50 such lists, one of which–Top 10 websites–I’d like to take a closer look at.
1. Lemonade.com
2. AskSunday.com
3. Wink.com
4. TechPresident.com
5. GoodReads.com
6. MenuPages.com
7. DontForgetYourToothbrush.com
8. VolunteerMatch.com
9. Fatsecret.com
10. Indeed.com
It’s pretty easy to see the common thread here–services made possible, or made better, by the interwebs.
As someone who builds websites for brands, I find this list instructive. Mostly, brands want to use the web as a place to run ads, deeper, more immersive ads, but ads just the same. Yet, that’s not what people want from the web. They want useful information, entertainment, connections with other like-minded peope and services that make their day-to-day lives easier and more efficient.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.