Archives for July 2007

Does The Public Relations Industry Have A PR Problem?

You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I’ve learned anything over the course of my 53 years in the business, it’s that the most important tool any PR pro has is his or her reputation for personal ethics and […]

Oh Say Can You See?

For those concerned with Brand America, this L.A. Times story will reveal just how tarnished the nation’s image is. A survey carried out in June by Harris Research for the Financial Times shows that 32% of respondents in five European countries regard the United States as a bigger threat than any other state. In the […]

Manufacturing Goodness By The Beach

Ad Age reports that five Crispin Porter & Bogusky staffers have left the shop for greener pastures. Their fledgling agency will be called Goodness Mfg. with offices in Venice, Calif., just blocks from the office Crispin opened (and later shuttered) in the 1990s. Goodness Mfg. has no clients yet, but the agency is open to […]

Design Skills Needed

Bruce Nussbaum, assistant managing editor at BusinessWeek, gave a speech on innovation and design at Royal College of Art in London recently. Here’s one of the ideas he offered: Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest […]

New Belgium Finds Its Folly And Asks You To Do The Same

“I say, follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be.” – Joseph Campbell New Belgium Brewing of Fort Collins, CO has reissued a classic motivational line–Follow Your Bliss–uttered by Joseph Campbell to self-realized persons everywhere. The brewer’s twist is Follow Your Folly. According […]

Thoroughly Distressing

Here’s some copy from the Attus Apparel website, used to differentiate their product offerings from the rest. Your typical polo’s have little animals, crests, etc. embroidered on the chest that serves as nothing more than an advertising tool for the clothing co, and also serves as a status symbol for the wearer. We came up […]

John Hardy’s Sustainable Advertising

John Hardy is not your typical captain of industry. In 1997, when Hardy acquired the land in Nusa Penida (near Bali) for his rapidly expanding business, it was still rice fields. Hardy was concerned about converting food-producing land, so the design studio is also an organic farm, complete with livestock—cows, goats, poultry, rabbits—and fish ponds. […]

Atlanta Braves Promote Field Of Trans-Fatty Dreams

Well, I guess my hometown baseball team didn’t have much luck with the “90 days same-as-cash” ticket financing scheme. So now it’s on to the next genius idea: Here are some of the mouth-watering details: Kick back and relax this summer in the Braves new All-You-Can-Eat Seats! Purchase a Basic Package and enjoy UNLIMITED ballpark […]