Archives for June 2007

Disposable Culture Revealed

426,000 cell phones are “retired” in the U.S. every day The photo above (zoomed in version) from Chris Jordan’s “Running the Numbers” exhibition is currently showing at Von Lintel Gallery in NYC. Here’s the opening paragraph of his artist’s statement: Exploring around our country’s shipping ports and industrial yards, where the accumulated detritus of our […]

Grandpa Joke Takes Home The Bacon

Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey […]

Word of the Day: Granularity

In a Wall Street Journal (paid sub. req.) article about brands’ success with behavioral targeting, this little gem popped out. “We’ve never been able to get to this level of granularity,” says John Vail, director of the interactive marketing group at Pepsi-Cola North America. I know what granular means. It means powdery. As for this […]

One Place For All Your Data

When I was flying last Wednesday evening I started thinking about a tool that would allow users of multiple social networks to manage their content from one place, as opposed to all the individual places they must now log into and become comfortable with. I often say, “If you’re thinking it, someone’s doing it.” And […]

One Green Egg Leads To Another

Egg in Seattle is one agency committed to making a difference in the world. The focus of their work is on sustainable brands, but they’re also putting plans in place to reduce their own footprint. Our goals: full carbon neutrality for our agency, and carbon-neutral print advertisement and website development options for our clients. Kevin […]

The Snow Job Is On

According to The New York Times, MTV unveiled its latest public service advertising campaign last week. Its aim is to promote environmentally friendly lifestyle choices among youth (without upsetting MTV’s carbon-sucking underwriters). The advertisements, created by six agencies — 180 Los Angeles, Cake, Lowe Worldwide, Ogilvy & Mather, Wieden & Kennedy and Young & Rubicam […]

Sunday Sermon: Towards A Sustainable Communications Practice

I’ve learned some things in my ten plus years working in advertising. Perhaps the most important thing I’ve learned is that I’m ill suited for this business. Simply put, I have the wrong temperament. I lack all patience for the daily compromises that must be made. That’s what this business is, like politics, one compromise […]

Saturn Asks That We “Rethink American”

I’m posting this print ad for Saturn’s Aura because what they’re saying here is key to the resurgence of the American car market. Simply “Buying American” is not sufficient when the product is inferior. Then one’s patriotism and concern for American labor actually costs a great deal, unnecesarily.