Stale Category Gets Action-Packed Injection


According to a spokesperson from Springer & Jacoby International in Amsterdam, the shop has positioned themselves as “a sparring partner to clients, helping and challenging them to overcome their own brand’s conventions. In this vein, the agency worked up a rebranding campaign for Atradius – one of the world’s leading credit insurers. The new campaign concentrates on the freedom that credit insurance provides, and stands out in a category traditionally defined by negativity and scare tactics.”
See the print campaign on S+J’s Flickr page (what, your agency doesn’t have a Flickr page? Get on it!)

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.