Ball Sacks Needed (Metaphorically Speaking, Of Course)

Random Culture is providing a recap of the Future of Online Advertising conference held in NYC last week.
Here’s my favorite bit:

I think one of the biggest lessons from the conference is that advertisers need to have more guts. Wired magazine VP Drew Schutte talked about this very topic. Why is it important for advertisers to have guts? Because consumers do. Without guts, agencies and advertisers will always be months, maybe even years behind consumers.

Now, that’s what I’m talking about.