Thanks to the constant clicking through from one page to another on this very intertubes, some savvy marketers are introducing condensed versions of programming and advertising that lets viewers get their fix without taxing their diminished attention spans.
According to The New York Times, Honda is teaming up with Sony Pictures Television to help launch the Minisode Network—a series of re-edited TV classics like “Charlie’s Angels,” “The Facts of Life,” “Fantasy Island” and “Who’s the Boss.” The minisodes are not intended as pastiches or excerpts; they are edited carefully so the plots can be followed from beginning to end in an intertube-friendly 4-to-6 minutes.
Plans call for the contents of the Minisode Network to eventually be available on mobile devices like cellphones.
Here’s a sample program for your viewing pleasure.
Dan Goldgeier
David Burn
Shawn Hartley
Wade Sturdivant