The Fit Is Go

Thanks to the constant clicking through from one page to another on this very intertubes, some savvy marketers are introducing condensed versions of programming and advertising that lets viewers get their fix without taxing their diminished attention spans.
According to The New York Times, Honda is teaming up with Sony Pictures Television to help launch the Minisode Network—a series of re-edited TV classics like “Charlie’s Angels,” “The Facts of Life,” “Fantasy Island” and “Who’s the Boss.” The minisodes are not intended as pastiches or excerpts; they are edited carefully so the plots can be followed from beginning to end in an intertube-friendly 4-to-6 minutes.
Plans call for the contents of the Minisode Network to eventually be available on mobile devices like cellphones.
Here’s a sample program for your viewing pleasure.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.