The New York Times looks today at Sharp Electronics Corporation, one of the biggest makers of rooftop solar panels. The article addresses Sharp's California-specific marketing initiatives. In a bit of a twist for the solar industry, RiechesBaird, the ad agency Sharp hired in July, tabled their original plan to push the virtues of Sharp systems among installers, builders and distributors. Instead, they embarked on …
Continue Reading about The Sun’s Gonna Shine In My Backdoor Someday →