The Wall Street Journal is reporting Michael Roth’s strategy for growth in China. The chairman of Interpublic Group of Cos. said the advertising and marketing-services firm is working to expand in China by cultivating more local clients in addition to the multinational customers it serves in the market. “The untapped opportunity is with local clients […]
Archives for March 2007
I don’t like what I’m reading today about new fee structures for internet radio. Orbitcast and Arts Technica warn of the format’s demise. While
Facing increased competition from MySpace and YouTube for the hearts and minds of young people, MTV will launch an ambitious and risky Web strategy, according to Reuters. MTV’s web presence is already 150 sites strong, but the new plan is to build literally thousands more. [MTV] aims to build Web sites related to every personality […]
“Blogs, like podcasting and virtual worlds such as Second Life, offer a passionate niche audience. At the same time, they typically are not suited for repurposed content, and require special attention from marketers to work well as part of a campaign. This is partly why blogs are not considered very effective by most US advertising […]
Stuart Elliott ponders, “Why is Ray-Ban saying, ‘Don’t shade your peepers’? The idea is to find a playful way to encourage younger consumers, particularly those ages 18 to 25, to assert their individuality by revealing their sense of personal style.” Naturally, Ray-Ban’s new campaign from TBWA/Chiat/Day San Francisco needs a consumer generated media component. It […]
Advertising Age’s Emily Tan asked some of digital’s top movers to identify the biggest trends and challenges that lie ahead for brands and those who would serve them. Shane Steele, director-emerging media and online advertising at Coca-Cola Co. offers a client’s perspective: “The ideal is to identify and test new platforms that offer a first-mover […]
According to Seattle Times, Starbucks fields thousands of calls each year from customers phoning from the road to find the nearest Starbucks store. Customers with cellphones and mobile devices can now save themselves the call. Mobile users can send a text message with the area’s zip code to MYSBUX (697289), and a list of nearby […]
Talk about some big time brand extensions: BusinessWeek reports on Disney’s new line of designer bridal gowns. Disney is taking a bold step into a market dominated by designers like Vera Wang with high-end cachet. But Mickey Mouse is no stranger to the altar. In 1991, Disney World in Orlando, Fla., launched its Fairy Tale […]
I’ve said it before and I’ll say it again: The best consumer-generated ads we’ve seen out there are for political campaigns. And this is just a sample of what we’re in for in 2008: As I understand it, this wasn’t sanctioned by the Obama campaign. But I love it.
Can I get the U.S. rights to do this over here?