Adpulp
Advertising News and Know-How
By David Burn
The New York Times says China is about to get its MTV. Viacom, one of the world’s biggest media companies, said today that it had struck a deal to provide television and music video content to Baidu, one of China’s biggest and fastest-growing internet companies. Baidu.com, one of the world’s most trafficked web sites, is the biggest effort so far to introduce American television and entertainment programming into …
Continue Reading about “China’s Google” Picks Up MTV Programming →
By David Burn
Spike Jones at Brains On Fire in Greenville, SC reminds us that great creative doesn't mean a thing if there's no way to sell it in. If you’re going to be successful partnering with a new client, you HAVE to have an internal advocate for your cause. Without one, no matter how good your ideas are, how phenomenal your creative is or how smart your strategy is, you’re doomed. Internal advocates are the men and women …
Continue Reading about Find Your Internal Advocate (Find Peace Of Mind) →
By David Burn
According to Internet News billionaire Paul Allen, who co-founded Microsoft with Bill Gates, and owns the Portland Trail Blazers is bringing social networking to the team's fans. Affinity Circles, best known as a provider of private social networks to more than 60 university groups, is going pro. NBA pro. The Mountain View, Calif. software vendor just announced a partnership agreement with the Portland Trail Blazers …
I don't recall ever, not once, drinking a Perrier. I haven't even thought about Perrier in years. But today's New York Times reports a new ad campaign is trying to change consumers' perceptions. The humorous campaign, getting under way this week, transforms the name of Perrier, the French sparkling water, into words that end in “-ier.” The reworked brand names, appearing on bottle labels, postcards, stickers, …
Continue Reading about Perrier Tries To Look Less Stuffier →
Dove continues its Campaign for Real Beauty with the above clip, showing just how much makeup and retouching is done for models these days. You can decide for yourself whether the message in the spot is meaningful, hypocritical, or both. As for ruining the illusion, I'm still recovering from the shock of the Yasmine Bleeth mug shot. …
By David Burn
Taxi drivers in Albany, NY have been enlisted in a word-of-mouth marketing campaign to pitch the area as a tech-savvy market to visitors. The program is a joint effort of Albany-Colonie Regional Chamber of Commerce, Capitaland Taxi and Albany International Airport. It makes perfect sense to utilize these drivers, for word-of-mouth comes naturally to them. My only question is do they somehow qualify their riders prior …
Continue Reading about Albany Taxi Drivers Welcome Visitors To “Tech Valley” →
By David Burn
When I used to work on a big beer account, I was never comfortable with our need to target beer distributors first and consumers second. The thinking was no floor space means no beer sales, which does make sense despite being counter-intuitive for a creative. At any rate, beer distributors have a huge say when it comes to critiquing brand advertising. According to Ad Age, Miller distributors are pleased with new …
Continue Reading about High Life For Men Again (Distributors Breathe Easy) →
By David Burn
“AdPulp is the most accessible and populist ad blog. Therefore, it's also probably the most successful.” –Vinny Warren Two years ago today, we started posting our opinions about the industry that sustains us in this space. So much has happened since then... We've made over 3000 posts. You've made close to 4000 comments on our posts. The site has logged over one million unique visits, and we have nearly 1000 …
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