Ad Age looks at Gateway's combination of face-to-face consumer research with online and broadcast advertising. With its "Ask, Listen and Deliver" campaign launching today, the No. 3 seller of PCs in the U.S. behind Dell and Hewlett Packard wants to prove it's responsive to consumer needs. The "road show," as Gateway refers to its roving interviewers, is the basis for a real-time focus-group campaign born out of …
My Kind Of Candidate
"Ron Kind even spent your tax dollars to pay teenage girls to watch pornographic movies with probes connected to their genitalia." Wow. As a copywriter, I do kinda admire getting away with that line in a spot. This ad is from a Wisconsin Congressional race. …
Capital One May Not Be Pillagers But They Are Peeping Toms
I recently checked my credit rating (thanks to AnnualCreditReport.com), which is something everyone needs to do regularly. I noticed that Capital One, they of the "pillaging Vikings" and David Spade "NO" commercials, had checked my credit dozens of times this year. I do not have, nor have I ever had, a Capital One credit card. Seems this is a common practice: The credit card issuer is famous for constantly checking …
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Just Because You Can…
Los Angeles agency, David & Goliath has a talented stafff. Yet, there's concern inside the organization that these talents might be used for ill purposes, namely another self-promotional video from an agency trying to show how creative it is. According to an email leaked to AdPulp this morning, the video cams are on in El Segundo today. To recap: Today and Monday, we'll be shooting everyone at the agency. Do you …
The Joke’s On Us
How an Ad Agency Changes a Light Bulb. Q. How many account executives does it take to change a light bulb? A. How many would you like? Q. How many media people does it take to change a light bulb? A. I first need to figure how many people the light will reach, and then I can back out a number. Q. How many writers does it take to change a light bulb? A. Change! I’m not changing crap! This is bull**** - who said to …
It’s Bidness
According to Jon Fine at BusinessWeek, "Google is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers across the U.S." Nat Ives at Ad Age thinks it might work: With the participation of major papers from The New York Times to Gannett Co. titles, Google seems to have convinced publishers that the system …
Quote Of The Day
“There are no bad advertising agencies, only bad agency-client relationships,” said Kenneth G. Romanzi, domestic chief operating officer at Ocean Spray Cranberries. Someone's been drinking the Cranberry Kool-Aid. Actually, it's just a snippet from a good article in today's New York Times on the state of agency-client relationships. …
JWT Attempts A Bold Move By Interviewing A Ford Critic
Over at The Truth About Cars, editor Robert Farago talks about his trip to JWT's New York office to discuss Ford's "Bold Moves" Internet-based efforts. As soon as our chat commenced, I discovered that “transparency” was the name of JWT’s game. My bright eyed and tie-less adtagonist wanted to know if I– or anyone else– gave Ford props for letting JWT’s camera crew record, edit and post a “warts and all” look behind …
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