The Joke’s On Us

How an Ad Agency Changes a Light Bulb.
Q. How many account executives does it take to change a light bulb?
A. How many would you like?
Q. How many media people does it take to change a light bulb?
A. I first need to figure how many people the light will reach, and then I can back out a number.
Q. How many writers does it take to change a light bulb?
A. Change! I’m not changing crap! This is bull**** – who said to change it?
Q. How many art directors does it take to change a light bulb?
A. Does it have to be a light bulb?
Q. How many creative directors does it take to change a light bulb?
A. Let me go to LA and find out.
Q. How many producers does it take to change a light bulb?
A. I don’t know. What do you think?
Q. How many print production managers does it take to change a light bulb?
A. Forget it. We don’t have the budget for a new one.
Q. How many traffic people does it take to change a light bulb?
A. All I know is that it should have been changed last week, and it’s not my fault.
Q. How many ad accountants does it take to change a light bulb?
A. First give me your timesheet and then I’ll tell you.
Q. How many Mac Artists does it take to change a light bulb?
A. Did you book time for this work?
Q. How many editors does it take to change a light bulb?
A. Two. One to change it and one to check the change.
[via Atlanta-based copywriter, Brandon Barr]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.