“There are no bad advertising agencies, only bad agency-client relationships,” said Kenneth G. Romanzi, domestic chief operating officer at Ocean Spray Cranberries.
Someone’s been drinking the Cranberry Kool-Aid. Actually, it’s just a snippet from a good article in today’s New York Times on the state of agency-client relationships.
What a load!
does romanzi think he’s got a great agency-client relationship? because ocean spray does consistently bad work.