Responding to growing industry needs brought on by the diversification of the American marketplace, DePaul University's College of Commerce has launched a new Hispanic marketing major. In addition to core marketing classes, students enrolled in the major will take courses in Latin culture and marketing, integrated communication for Hispanic markets and commercial Spanish language, which requires Spanish proficiency. …
World’s Largest Advertising Company Valued At $155 Billion
According to the BBC, Google's stock is soaring on the strength of online advertising. Shares in the company have surged since it listed at $85 on the Nasdaq in August 2004. The latest price rise means Google has joined a group of only six other firms that trade above that level, including Berkshire Hathaway and pork processor Seaboard. [IN RELATED NEWS] "Googol" is the mathematical term for a 1 followed by 100 …
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Court Protects The Host
The New York Times reports on good news for all who operate message boards and/or blogs that allow discussion. The California Supreme Court said yesterday that Internet publishers could not be held liable if they posted defamatory comments written by others. The court, in a unanimous decision, said those claiming defamation could sue only the original source of the comments, not publishers or distributors, even if …
Plan Your Black Friday
I'll admit I get a sadistic pleasure out of going shopping on Black Friday. Not at 5 am, though. I just like to see all the crazy people. But if you're making a list and checking it twice, many retailers' sale circulars have already made it online. Here are some sites that feature Black Friday ads & sale info: BlackFriday.Info BFAds.net GottaDeal.com …
Turning Cars Into Amps And Other Rabbit Tricks
When product design is a priority and a growth engine for a company, an advertiser's job becomes a cakewalk, for the designs sell themselves. iPod is one such creation, so is the VW Bug. I get the feeling VW designers like to ask themselves, "What is a car?" Their answer is clearly, "More than a transportation device." In VW's latest turn, the vehicle is now a license to perform. It's the driver's very own stage, …
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Less Pulp? More Nutrients!
Amy Gahran writing on Poynter's E-Media Tidbits provides some analysis of a recent Technorati report on bloggers influence or perceived authority. Technorati measures influence by counting inbound links to blogs. Technorati's ranking mostly reflects popularity and the effects of posting frequency. In some cases these may correlate with influence or authority -- but not always. First of all, people link to blogs for …
Two Top Execs Leave Deutsch. What’s The Big Idea?
From Adweek: Deutsch said it is parting ways with two of its longtime top executives: chief creative officer Kathy Delaney and director of account planning Jeffrey Wolf, who are leaving to "pursue other interests." The New York agency is believed to be interviewing a shortlist of candidates to replace both executives. The moves come after Deutsch, known for the long tenure of its top executives, suffered a series of …
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For Whom The Bridge Tolls
Ad Age is reporting that San Francisco's Golden Gate Bridge is looking for corporate sponsors to help subsidize the landmark's $87 million deficit. Local ad luminaries don't like the idea. Paul Venables says having the name of an out-of-town company on the bridge "would be horrible" and "make a mockery of our city." Hal Riney called the sponsorship concept "appalling." Rich Silverstein, who bicycles over the bridge …
