Ad Age is reporting that San Francisco’s Golden Gate Bridge is looking for corporate sponsors to help subsidize the landmark’s $87 million deficit. Local ad luminaries don’t like the idea.
Paul Venables says having the name of an out-of-town company on the bridge “would be horrible” and “make a mockery of our city.”
Hal Riney called the sponsorship concept “appalling.”
Rich Silverstein, who bicycles over the bridge on his way to work at least three times a week called the proposal “offensive” and said he would boycott any marketer that participated in the venture.
For Whom The Bridge Tolls
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.