Ad Age is reporting that San Francisco’s Golden Gate Bridge is looking for corporate sponsors to help subsidize the landmark’s $87 million deficit. Local ad luminaries don’t like the idea.
Paul Venables says having the name of an out-of-town company on the bridge “would be horrible” and “make a mockery of our city.”
Hal Riney called the sponsorship concept “appalling.”
Rich Silverstein, who bicycles over the bridge on his way to work at least three times a week called the proposal “offensive” and said he would boycott any marketer that participated in the venture.
For Whom The Bridge Tolls
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.