Spike Jones at Brains On Fire in Greenville, SC reminds us that great creative doesn't mean a thing if there's no way to sell it in. If you’re going to be successful partnering with a new client, you HAVE to have an internal advocate for your cause. Without one, no matter how good your ideas are, how phenomenal your creative is or how smart your strategy is, you’re doomed. Internal advocates are the men and women …
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