Archives for August 2006

A New Flavor Of Advertising

Over at BusinessWeek, Jon Fine examines the impact of FlavorPill. Flavorpill was once a list of cultural events that co-founders Sascha Lewis and Mark Mangan sent out to a few pals in New York. It’s now an e-mail that goes out to a few hundred thousand subscribers in four U.S. cities and London. It owns […]

Wal-Mart Running For Office

According to the New York Times, Bentonville, Arkansas-based retail behemoth, Wal-Mart, is taking its “we’re good for America” spin to the airwaves. Wal-Mart, under attack now from unions and prominent Democrats, yesterday introduced a marketing campaign that closely resembles the television advertisements used by political candidates. In a local experiment (spots are running in Omaha […]

Candy Maker Dips Into Art History

To support the launch of M&M’s Dark Chocolate Candies, the brand introduced its new ad campaign at New York City’s famous Guggenheim Museum, with a print ad that interjects the “fun” of M&M’s into an admittedly dark masterpiece, Edvard Munch’s ‘The Scream.’ The ad features “Red,” the iconic M&M’s character, unexpectedly playing hopscotch in the […]

First Person Backlash

Netanel Jacobsson, 38, a former reggae singer and AOL business development executive who now owns a strategic media consulting and business developement agency, is done with A-list bloggers (with two notable exceptions). Most of the so called A–list bloggers have very little to say besides reporting their latest parties, or their other fellow A-list bloggers […]

The Lubars’ Touch

BBDO, New York and Atlanta, created a new commercial for Cingular wireless that’s funny and spot on. Even The Bullshit Observer loves it. “Good casting. Good writing. Sells the product. Makes me laugh.”

Engineers Take It To The Bank In Mountain View

Would you rather build something or help sell something? If you work at Google, apparently you want to be in the former category. According to Valley Wag: Engineers are the real winners. No one’s sure just how much richer the geeks are than the ad-sales wonks and other early Googlers, but there’s definitely a class […]

The Voice Of The Customer Will Be Heard

Matthew Creamer writing in Ad Age says: Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds. But as marketers fixate on getting their virals on YouTube and making friends on MySpace, these relatively unsexy product write-ups have […]

Appliances 101

New York Times takes a look at the back-to-college market, one retailers, online and off, have begun to covet. According to the National Retail Federation, an industry trade group, the fastest-growing back-to-college categories include ones that play to the strengths of online retailers, like consumer electronics, computers and even furniture, which is starting to gain […]