Candy Maker Dips Into Art History

To support the launch of M&M’s Dark Chocolate Candies, the brand introduced its new ad campaign at New York City’s famous Guggenheim Museum, with a print ad that interjects the “fun” of M&M’s into an admittedly dark masterpiece, Edvard Munch’s ‘The Scream.’
The ad features “Red,” the iconic M&M’s character, unexpectedly playing hopscotch in the background of the celebrated work of art — bringing a bit of levity and sense of humor to the famous dark existential painting.
The famous painting was stolen from a musuem in Oslo, Norway on August 22, 2004. M&M’s is offering 2 million Dark Chocolate Candies to the person who returns the painting.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.