First Person Backlash

Netanel Jacobsson, 38, a former reggae singer and AOL business development executive who now owns a strategic media consulting and business developement agency, is done with A-list bloggers (with two notable exceptions).

Most of the so called A–list bloggers have very little to say besides reporting their latest parties, or their other fellow A-list bloggers latest links and posts. Very, very seldom you find any quality in their post – just an endless so called naked conversation. The word naked is really the perfect description here. Just like in the story of the Naked Emperor.
Don’t get me wrong, they have definitely led the “blog” revolution. But now they are becoming institutions, creating their own networks and actually becoming the NEW main stream media. I would even go so far as to say that they have become the blog counterpart to the old Communist Politburo– they are becoming the Blogburo.

I think I’d call it the “Blogitburo.” But it’s the thought that counts.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.