Archives for March 2006

Do You Microchunk?

Wonder Branding’s Michelle Miller on “Microchunking”–the act of breaking media into smaller bits prior to consumption: This is the Internet as it was meant to be – the ultimate, customizable tool for each and every individual on the planet. Social media like blogs, wikis, Flickr and YouTube are simply the foundation. We are just now […]

Copper Advertising Closes

Maybe our friend Dean over at Black Lab Five can shine some more light on this, but Copper Advertising, formerly known as TraverRohrback and a shop that has done good work that got some national attention, has closed its doors. I know they always tried to lure good creative talent there (I say that, ever […]

The Rich Get Richer

From Web users now have almost 76 million sites to choose from, yet most only visit six on a regular basis, it was revealed today. The research, published today by Directgov, points to a new era in the use of the internet that experts are calling the ‘Supersite’ phenomenon. The study found that half […]

Power To The PDF

After reading our piece on “Getting Real,” the new 37signals PDF for sale, Adam Engst of Take Control Books wanted to let us know that his firm has put out 39 titles–8 of which are translations in Dutch, German, and Japanese–since going into business in 2003. Take Control’s PDF titles have sold 55,000 copies in […]

Jeff, Why Don’t You Direct?

Adweek is running a meditative piece on creatives who like to direct their own spots. One of the interesting facts in the article is about Joe Pytka’s new production venture called The Mother Ship, founded to help those creatives who want to take their work from concept to completion. “There’s a hurtful thing happening in […]

Blogs Benefit Bentonville Behemoth

Edelman is way out in front with the use of blogs for public relations purposes. That’s not news. News is Edelman’s blog-savvy workforce using their skills to help dig one of America’s most battered companies–Wal-Mart–out of a PR hole. From The New York Times: Under assault as never before, Wal-Mart is increasingly looking beyond the […]

No Vendor

Gracenet founder, Sylvia Paull, knows how to say no to a client. Sign up for lessons here: I like to help make strategy, not be told what I’m supposed to do as part of someone else’s strategy, especially when people don’t know what they are doing and think they do. I’ve had many startup guys […]

You Can Comment But You Can’t Hide

It’s in poorly constructed English, but anonymous postings may become a thing of the past in New Jersey. This bill would require an operator of any interactive computer service or an Internet service provider to establish, maintain and enforce a policy requiring an information content provider who posts messages on a public forum website either […]