Gracenet founder, Sylvia Paull, knows how to say no to a client.
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I like to help make strategy, not be told what I’m supposed to do as part of someone else’s strategy, especially when people don’t know what they are doing and think they do.
I’ve had many startup guys come to me with some great technology they have developed or are developing and want me to do PR. “Who is going to use it? For what?” I ask. And if they can’t convince me to want to use it, how could I convince the media that this is a company worth writing about?