Power To The PDF

After reading our piece on “Getting Real,” the new 37signals PDF for sale, Adam Engst of Take Control Books wanted to let us know that his firm has put out 39 titles–8 of which are translations in Dutch, German, and Japanese–since going into business in 2003.
Take Control’s PDF titles have sold 55,000 copies in two years.
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Take Control of Podcasting on the Mac is one title that caught my eye. Written by Andy Williams Affleck the book provides an extensive set of step-by-step instructions that teach you how to record your podcast using Audio Hijack Pro, GarageBand 2 or 3, Audacity, or SoundStudio.
You can scope Andy’s cast, Podcrumbs, to determine if you’d like to learn more.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.