Archives for January 2006

Show Us Your Tips

Ad Age reports that the city of New Orleans, for the first time ever, is seeking corporate sponsors for Mardi Gras. New Orleans has hired Los Angeles-based Media Buys to secure corporate sponsorship for Mardi Gras next month, the first time the city has sought to offset the expenses of the carnival with marketing. But […]

Mass Marketing Still Has A Place

Tom Doctoroff, CEO of JWT Greater China and Northeast Asia Area Director, has a new book out. Billions, published by Palgrave Macmillan, cracks the supposedly indecipherable code of marketing to the New Chinese Consumer—all 1.3 billion of them. In the book, Doctoroff illuminates the critical role of Chinese culture in shaping buying decisions and translates […]

Zappa Fan Goes On Reverse Hunger Strike

Direct marketing pro, Bob Cargill, draws attention to his neighbor’s hunger for publicity and food. Robert Rosenthal, an award-winning advertising executive, and founder of the direct marketing agency Mothers of Invention (formerly known as Passaic Parc), is undertaking a reverse hunger strike to call attention to serious problems that exist in the advertising industry – […]

Flamers Must Identify Themselves “Whoever…utilizes any device or software that can be used to originate telecommunications or other types of communications that are transmitted, in whole or in part, by the Internet… without disclosing his identity and with intent to annoy, abuse, threaten, or harass any person…who receives the communications…shall be fined under title 18 or imprisoned not […]

Happy BBDO Day!

After being named Ad Age’s Agency of the Year, and Adweek’s as well, Mayor Michael Bloomberg has declared today BBDO Day in New York City. Ad Age has the story, of course, and the full press release is here. So how will you celebrate?

High End Grocer Catches The Wind

USA TODAY: Whole Foods Market plans to become the largest buyer of wind energy credits in North America by purchasing credits equal to 100% of its projected energy use for 2006. That will make Whole Foods the only Fortune 500 company to purchase renewable energy credits — which subsidize the production of energy from renewable […]

Make My Venti Latte To Go. Right Now. Hurry!

I suspect the forces of anti-globalism and anti-large-corporate-branding-and-domination were at work yesterday when someone left a bomb inside a San Francisco Starbucks. AP has the full story. Nike, Starbucks, Wal-Mart: Many people love ’em. Many people hate ’em. Strong brands can inspire equally strong opposition.

Hall Yes

Last November, we reported on Greenville-based Erwin-Penland’s creation of a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson. Only one problem…the […]