On December 19th, Brandweek published their “Best & Worst Marketing Ideas of 2005.” Here’s a selection:
#23 Worst Overhyping of a Marketing Trend—BLOGS
Blogs provide almost no new information. They’re frequently inaccurate. They contribute to the hysterical polarization of our nation’s political discourse. And they’re often written by people who can’t, you know, write. So naturally marketers have flocked associate their brands with them. Seriously, it’s not entirely clear why so many marketers have rushed to get themselves name-dropped in one of the most unreliable media environments yet invented, we’re sure there’s a PowerPoint presentation on their ROI being prepared as we write this.