Hall Yes

Last November, we reported on Greenville-based Erwin-Penland’s creation of a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson.
joe-outfield.jpg
Only one problem…the Drive nomiker moniker didn’t go over real well with the intended audience.
Now, the citizens of Greenville are taking matters into their own hands. A group of Greenville SC businessmen, headed by Patrick Victory and Jon Smith, have commissioned a well-rendered site with a puntastic name, Hall Yes, to garner support for Shoeless Joe and the “Joes” name for their local team.
Go Joes!
[via Brains On Fire]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.