Hall Yes

Last November, we reported on Greenville-based Erwin-Penland’s creation of a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson.
Only one problem…the Drive nomiker moniker didn’t go over real well with the intended audience.
Now, the citizens of Greenville are taking matters into their own hands. A group of Greenville SC businessmen, headed by Patrick Victory and Jon Smith, have commissioned a well-rendered site with a puntastic name, Hall Yes, to garner support for Shoeless Joe and the “Joes” name for their local team.
Go Joes!
[via Brains On Fire]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.