According to Brandweek, Saab USA, the GM division, will amp up its “Born From Jets” campaign in December, after a dealer council meeting to study first-month results of the campaign. Sadvertising isn't buying it, though. Now, SAAB is owned by GM and uses GM and Subaru technology - good, but off-the-shelf. The "Born from jets" is supposed to awaken us to SAAB's heritage - but where's the Jet-like technology? Where is …
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