Archives for October 2005

“Born From Jets” Comes In For Refueling

According to Brandweek, Saab USA, the GM division, will amp up its “Born From Jets” campaign in December, after a dealer council meeting to study first-month results of the campaign. Sadvertising isn’t buying it, though. Now, SAAB is owned by GM and uses GM and Subaru technology – good, but off-the-shelf. The “Born from jets” […]

They Shoot Journalists In Savannah, Don’t They?

This month’s issue of Colors Magazine is a really good one. With the help of Reporters Without Borders, they tell stories of journalists all across the world and their fight for free speech. One thing they do in the issue is rank each country by how “journalist-friendly” they are. And then, one per page, they […]

PaperBoy To Deliver Coupons

The New York Times: You could argue that reading a newspaper online is much like reading one offline, but one thing is unmistakably missing from the Web: when you log on, an advertising circular does not fall into your lap. Until now, that is. Gannett, one of the nation’s biggest newspaper publishers, said it would […]

Creative Can’t Compete With Google’s “Fortune Cookies”

The New York Times: Larry Page and Sergey Brin seem an unlikely pair to lead an advertising revolution. As Stanford graduate students sketching out the idea that became Google, the two software engineers sniffed in an academic paper that “advertising-funded search engines will inherently be biased toward the advertisers and away from the needs of […]

Typing Is Not Writing

Orange Yeti asks some tough, and oh so pertinent, questions. Why do clients love to pretend they can write? Time and time again we stress the importance of good copy. And almost always we get an, “I can handle that,” or a “No problem!” There is a problem though. Most people have poor writing skills. […]

Too Close For Candy Maker’s Comfort

USA Today: Hershey wants to stop a California company from using the name Milkdudz for a line of clothing designed for breast-feeding mothers. Hershey, which makes Milk Duds candy, said in a complaint to the U.S. Patent and Trademark Office that the nursing wear company’s proposed brand name is confusingly similar to that of the […]

Keep The Change!

B of A is running a truly unique (if not brilliant) promotion, which benefits customers as much as it will benefit the bank. Every time you buy something with a Bank of America Visa® debit card, we’ll round up your purchase to the nearest dollar amount and transfer the difference from your checking to your […]

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