Tempeh Burgers Up Next

Boston Globe: McDonald’s is giving a jolt to the New England coffee market.
Starting next week, the fast-food chain will replace its brew in all 600 New England stores with Newman’s Own Organics Blend produced by Green Mountain Coffee Roasters Inc. in Waterbury, Vt.
It’s the only place in the country where McDonald’s is making the switch, and the move, analysts say, will help the Golden Arches capture part of the growing gourmet coffee market and better compete with Dunkin’ Donuts and Starbucks.
Newman’s Own Organics, run by Nell Newman, the daughter of actors Paul Newman and Joanne Woodward, is producing an exclusive blend of light and medium roast for McDonald’s stores. Previously, McDonald’s sold its own blend of java.
Gourmet coffee drinkers are increasingly buying their cup of joe outside the home, growing to 54 percent this year from 42 percent last year, according to the National Coffee Association, a New York trade group.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.