Ego is the biggest reason that corporate blogging may be an oxymoron. Working for the man often means subsuming your ego to that of the organization, and blogging makes that difficult. It's one reason that there have been high profile firings of corporate bloggers at places like Google. It's hard to have two voices (the writer's and the shareholders') competing and often conflicting." -Seth Godin While the …
Of Oil And Opossums
from Adweek: Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company's spokescharacter, the shop said. Not Otis "In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum," said Brad White, the independent Birmingham, Ala., …
Why Are Mitsubishi And Isuzu Driving Off A Cliff?
I drive a 1995 Mitsubishi Montero with 140,000 miles on it. I love it, but at the rate the automaker is going, I won't be able to buy one to replace it. Adweek reports on the departure of two more marketing executives from Mitsubishi, the latest in a long string of 'em. Mitusbishi's sales declined 39% in the first quarter this year. Only Isuzu (remember them??) had a larger decline at 45%. Mitsubishi's ad account is …
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Yo, It’s Pronounced SIGH-on
from USA Today: Toyota started its Scion division from scratch to aim straight at the teens and twentysomethings of Generation Y, roughly those born after 1977. To attract Gen Y's attention, Scion created a traveling art show featuring works by artists with names such as Buff Monster and Stay High 149. Gordon Wangers of Automotive Marketing Consultants, which did some of the outreach for Scion, says his "tattooed, …
Mad Dogs May Be Euthanized
According to Adweek, Mad Dogs & Englishmen in New York City is facing an uncertain future following a major reduction in spending by Atkins Nutritionals, one of its major clients. While I hope they stay in business, there's a lesson here: When I was in school 10 years ago, Mad Dogs was THE hot shop everyone wanted to work for. Their work for The Village Voice and Thom McAn was refreshingly funny at the time, and Nick …
Because Bacon Makes It All Better
Archie McPhee, Outfitters of Popular Culture. …
Denny’s Slammed Again
from Palm Beach Post: Seven men of Middle Eastern descent have sued a South Florida Denny's restaurant franchisee and one of its managers for $28 million, saying they were kicked out because of their ancestry and compared to Osama Bin Laden. The men, who are all U.S. citizens, are seeking $4 million each from Restaurant Collection Inc., which owns the Denny's franchise, and shift manager Eduardo Ascano, whom they say …
Put Down The Power Point
from San Francisco Chronicle: MindManager, a program for organizing and presenting ideas offers an alternative to Microsoft's ubiquitous PowerPoint. MindManager is based on the theories of mind mapping, a graphics-heavy philosophy of organizing and presenting ideas using circles and lines. The technique was developed by author Tony Buzan in the late 1960s. With MindManager, a user can present ideas on a computer the …
17.5 Billion Not Bad For “A Dying Industry”
According to Advertising Age magazine …
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Why Blogs Are Like High School
Todd at A Penny For is sick of all the blog hype. I too, am growing tired of the generalizations, overstatements and inner circle elitism. Speaking of cliques, check out this cartoon from Hugh MacLeod. Here's the comment I left at his site. It's all downhill after you do (jump the shark). Right? Regarding the C-listers comment, is it not funny that a technology that purports to free us from such hierarchies, does …