CP+B Goes From 30-Second Spots To 30-Minute Shows

from C21 Media: Looking beyond the traditional TV world for inspiration, Fox Television Studios has inked a first-look deal with US ad agency Crispin Porter + Bogusky (CP+B) for new programme ideas.
The deal gives FtvS first refusal on any of CP+B’s ideas for scripted and unscripted series, and comes as networks, TV producers and advertisers the world over forge closer relationships with branded entertainment and sponsored content.
Award-winning CP+B, based in Miami, is best-known for its Truth anti-smoking campaign, and also works for the likes of BMW, Burger King, Google, Earthlink, Gateway and Virgin Atlantic Airways.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.