Archives for 2004

Outstanding Mission Statements: Fifth In A Series

American Apparel is a vertically integrated manufacturer, distributor and retailer of T-shirts and related products. All of our garments are cut and sewn at our 800,000-square-foot facility in downtown Los Angeles. We are trying to rediscover the essence of classic products like the basic T-shirt, once an icon of Western culture and freedom. Our goal […]

Plus All The Snack Food You Can Eat

from Chicago Tribune: Kraft Foods has agreed to purchase two corporate jets from its parent, Altria Group Inc., for more than $47 million, according to a filing with the Securities and Exchange Commission. Donna Sitkiewicz, a spokeswoman for Kraft, said the planes are not new acquisitions and have previously been used by Kraft. Kraft is […]

Thanks Pop

Rubin Postaer + Associates’ Chicago office is merging with Euro RSCG Chicago. The Santa Monica-based agency will keep a field office in the Chicago market in order to help service its Honda and Acura business. The remainder of accounts, and staff, are headed to Euro RSCG in a move that seems likely to benefit all […]

It’s Going To Take More Than A Blog To Make Windows Media Cool

from Scobelizer, Microsoft’s Geek Blogger: “Hi Bill. I’ve been thinking about how to make Windows Media cool. You know, cooler than wearing white headphone cords. Open source the product development. Start a weblog. NOW. Get the person who runs the team to start a blog. NOW. Or fire him/her. I’m serious. Make it as cool […]

Who Will Help Businesses Blog?

“The best corporate bloggers are probably going to be grown organically from inside of the organization and are going to need little to no need for outside help because they’ll come to it the way we have all come to it: they read blogs, they get curious, a friend shows them the basics or they […]

Yo Tony, Easy On The Exclamation Marks!

from Mr. Little’s web site: Tony Little has taken casual footwear to the next level with new Cheeks

We Don’t Need No Stinking Diets

from NY Times: Soft-drink makers are racing to replace or play down the word “diet” in brand names in favor of alternative terms they hope will help fatten sales. The Coca-Cola Company kicked off the trend in September by renaming the diet version of its Sprite lemon-lime soda Diet Sprite Zero. That name will probably […]

Kirstie Alley Takes Her Excess Weight To The Bank

from Ad Age: Weight loss company Jenny Craig will feature new Fat Actress sitcom star Kirstie Alley as its celebrity client in TV ads beginning Jan. 10, according to the company. The ads, from J. Walter Thompson, New York, will track Ms. Alley’s intended loss of more than 50 pounds following Jenny Craig’s new YourStyle […]