Marketing services agencies are feeling no woes. In the following Brand Autopsy piece, the thing that jumps out is not the decline of brands gibberish, but the fact that marketers spend 2/3 of their budgets on promotions. In a recent Brandweek editorial column, Jack Gordon, CEO of AcuPOLL Research, made some astute points in the 'the decline of brands' debate. The most poignant being …
People Still Read Books
Reworked from the Chicago Tribune: J.K. Rowling is more than a writer. She's the creator of a mega brand. Whether or not that was her intention, it remains to be seen. On the announcement of the forthcoming release of the sixth book in the Harry Potter series, retailers are speculating that the book could sell upwards of 11.6 million copies nationally. "Sales from the last Harry Potter book grossed as much as a …
Ronald McDonald Will Race You
A dressed up press release from Lewis Lazare: Are you ready for Ronald McDonald super athlete? You'd better be, because McDonald's chief happiness officer is about to take on a new look in a bright red-and-yellow active outfit. And why not? As the iconic symbol of the global fast food giant, who better than Ronald McDonald to actively promote the new image of McDonald's as a place where people can get healthier food …
Microsoft Still Searching
from NY Times: The Washington Post Company announced today that it is purchasing Slate, an online newsmagazine owned by Microsoft. The financial terms of the sale were not announced. Microsoft said in July that it was considering the sale of the pioneering media outlet, in part because the company believed that a Web magazine of cultural criticism and political analysis had little business salience in an age …
Editors Edit. That’s Why They’re Called Editors.
Hugh MacLeod recently wrote: Besides comment spam, the biggest irritation of having a relatively large blog is what I call …
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Persuading Marketers To Tell The Truth
from Forward Markets: I have been following various ongoing blogosphere conversations (mainly at gapingvoid, adpulp, johnnie moore and random others) about how markets, marketing and advertising are changing with the times. …
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Nowhere Near The Gap
Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company. American Apparel …
Outstanding Mission Statements: Fifth In A Series
American Apparel is a vertically integrated manufacturer, distributor and retailer of T-shirts and related products. All of our garments are cut and sewn at our 800,000-square-foot facility in downtown Los Angeles. We are trying to rediscover the essence of classic products like the basic T-shirt, once an icon of Western culture and freedom. Our goal is to make garments that people love to wear without having to rely …
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