Ronald McDonald Will Race You

A dressed up press release from Lewis Lazare:
Are you ready for Ronald McDonald super athlete? You’d better be, because McDonald’s chief happiness officer is about to take on a new look in a bright red-and-yellow active outfit. And why not? As the iconic symbol of the global fast food giant, who better than Ronald McDonald to actively promote the new image of McDonald’s as a place where people can get healthier food if they aren’t in the mood for Big Macs and fries? Ronald McDonald will debut his new sporty look at the Mayor’s Holiday Sports Festival, Monday through Wednesday at McCormick Place. Don’t be surprised if Ronald shows up at future triathlons, runs, walks and biking events in his less buffoonish, more jock-like garb whenever McDonald’s is a major sponsor.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.