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Nowhere Near The Gap

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Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company.
American Apparel

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments

  1. clyde says

    If they’re going to show employees in their ads, how come they don’t show the illegal aliens working in their factories in Los Angeles? What? They don’t employ illegals in Los Angeles? Hmmm.
    There’s an idea: A t-shirt with a green card pattern.

  3. clyde says

    Thanks for thinking of me on a daily basis, David. And a big, huge Merry Christmas to you too! Wonder if Santa has a carte verde?

  4. Scott says

    AA is doing a great job of branding thier unbranded clothes. in regards to the illegals in LA, I haven’t heard that, although I do know AA pays thier employees liveable wadges, not minimum wadge. they also offer great benefits including ESL classes. i think more corporations should follow suit.

  6. Steve Jerman says

    I ordered several hundred dozen t-shirts from Duv Charney when I was producing my Natty Threads line. At that time his company was located in the Carolinas.
    He is a type like Michael Dell who started the business in his dorm room, and I would have to say is a pretty fair guy.
    Blunt but fair.
    Just from a positioning standpoint, I thint the “sweatshop free” niche is brilliant. But it’s not just a gimick his rags are very high quality.
    This is a case of the concept and the company bringing up the quality of the advertising, which I am quite sure is done largely in house and as inexpensively as possible.
    The really great thing is if you do it his way, you can use your girlfriends for models, and no in the wiser.