Kirstie Alley Takes Her Excess Weight To The Bank

from Ad Age: Weight loss company Jenny Craig will feature new Fat Actress sitcom star Kirstie Alley as its celebrity client in TV ads beginning Jan. 10, according to the company.
The ads, from J. Walter Thompson, New York, will track Ms. Alley’s intended loss of more than 50 pounds following Jenny Craig’s new YourStyle personalized weight loss plan.
Despite the fact that her substantial weight gain landed her a starring role in Showtime’s Fat Actress, a sitcom depicting the difficulties of an overweight woman in the entertainment industry that begins airing in March, Ms. Alley has publicly talked about wanting to lose that weight. Like her show, the ads starring Ms. Alley will display her humorous way of “coming to grips with the fact that I’m certifiably fat,” she said.
In addition to the TV ads, Ms. Alley will post her weight loss progress in weekly blog entries on jennycraig dot com.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.