from Ad Age: Weight loss company Jenny Craig will feature new Fat Actress sitcom star Kirstie Alley as its celebrity client in TV ads beginning Jan. 10, according to the company.
The ads, from J. Walter Thompson, New York, will track Ms. Alley’s intended loss of more than 50 pounds following Jenny Craig’s new YourStyle personalized weight loss plan.
Despite the fact that her substantial weight gain landed her a starring role in Showtime’s Fat Actress, a sitcom depicting the difficulties of an overweight woman in the entertainment industry that begins airing in March, Ms. Alley has publicly talked about wanting to lose that weight. Like her show, the ads starring Ms. Alley will display her humorous way of “coming to grips with the fact that I’m certifiably fat,” she said.
In addition to the TV ads, Ms. Alley will post her weight loss progress in weekly blog entries on jennycraig dot com.
