It’s Going To Take More Than A Blog To Make Windows Media Cool

from Scobelizer, Microsoft’s Geek Blogger: “Hi Bill. I’ve been thinking about how to make Windows Media cool. You know, cooler than wearing white headphone cords.
Open source the product development.
Start a weblog. NOW. Get the person who runs the team to start a blog. NOW. Or fire him/her. I’m serious. Make it as cool as the King Kong blog. Put EVERYTHING up on that blog. Videotape every meeting. Every design session. Write something every day.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.