from Scobelizer, Microsoft’s Geek Blogger: “Hi Bill. I’ve been thinking about how to make Windows Media cool. You know, cooler than wearing white headphone cords.
Open source the product development.
Start a weblog. NOW. Get the person who runs the team to start a blog. NOW. Or fire him/her. I’m serious. Make it as cool as the King Kong blog. Put EVERYTHING up on that blog. Videotape every meeting. Every design session. Write something every day.”