Thanks Pop

Rubin Postaer + Associates’ Chicago office is merging with Euro RSCG Chicago.
The Santa Monica-based agency will keep a field office in the Chicago market in order to help service its Honda and Acura business. The remainder of accounts, and staff, are headed to Euro RSCG in a move that seems likely to benefit all parties.
Larry Postaer and Gerry Rubin are the founders and principals of RPA. Steffan Postaer, president and chief creative officer of Euro RSCG Chicago is Larry Postaer’s son.
I can almost hear Lewis Lazare of the Sun Times now. “Nepotism reigns supreme in back room deal” he might care to say. My reaction is less politically charged. Not only is this type of deal an example of how things work in the real world, Larry Postaer can sleep well at night, knowing his son is hard at work taking care of his former associates and clients.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.