Bog Cargill of Yellowfin Direct Marketing in Boston points out on his blog, A Fine Kettle of Fish, the number of brands jumping on the winner’s wagon. He rates Metamucil’s entry the best of the lot. CONGRATULATIONS BOSTON ON YOUR WORLD CHAMPIONSHIP. LET’S HOPE IT BECOMES A REGULAR THING!
Archives for November 2004
Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands. Bloggers are, of course, hacking this man’s argument to bits. See: The Copywriter Who Didn’t Get It Steve Hall’s rant or Rick Bluner’s critique.
The owner of Best Buy Sux is tiring. The same cannot be said of the corporation under attack. “I am still debating what to do with the site… I may be interested in just having someone else maintain it for me.
“The single biggest explanation for fragile brands is the swelling strength of the consumer. We’ve seen a pronounced jump in the amount of information available about goods and services. It’s not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people’s buying decisions, but also the crush of magazines, Web sites, […]
from AdAge: In a new version of product placement, the WE Women’s Entertainment network will open each weekly segment of this month’s Cinematherapy show in the front seat a Pontiac G6 sedan. The car model was recently the subject of massive media coverage after Oprah Winfrey gave a free G6 to each member of the […]
Chicago’s Cramer/Krasselt has declined an invitation to defend its Moen business, reports Adweek. Yeah, those lifestyle shoots can be a bit rough.
Lewis Lazare reports today in the Sun Times that David T. Jones, a Foote Cone & Belding/Chicago group creative director is launching a new comic strip called “Art & Commerce.” Some of the strip’s action takes place inside a fictional mid-sized Midwestern agency called Corneigh & Foarste, a shop that made its name in the […]
Not officially. Officially, Mr. Wendy’s gets the boot. Effective end of the month (via AdAge). Same-store sales dropped 5.8% in October. Don Calhoon, Wendy’s Executive VP of Marketing, says Wendy’s is “refocusing its advertising direction to more prominently position Wendy’s food and heritage of quality.” Wendy’s, you have the best burgers of the big 3 […]
The Intelligence Project of the Southern Poverty Law Center, a leading civil rights organization is seeking an experienced writer with proven research, investigative, analytical and editing skills. This individual will produce major articles focusing on extremism, terrorism and hate groups for the Center
I like a book site where the first chapter, or first few chapters, are available to download as a PDF. Books are small investments. The free PDF is a prospectus.